I found my inspiration here http://honeywerehome.blogspot.com/2013/01/valentine-ideas-diy-door-mat.html
She had purchased her door mat at target. Then she wrote the words and heart on.
I had these awesome rooster rugs lying around. I purchased them from the dollar store a while back
I cut some white fabric and mod podged it over the rooster ( to act as a primer)
I cut and mod podged burlap over top of the fabric layer. I used the iron on low to smooth out wrinkles. I forgot to take pictures of the next step. I cut a freezer paper stencil on the silhouette machine. I ironed it on. Then sponge painted.
Here is my finished rug. Sorry it's sideways. I couldn't get the picture to turn:(